Totalsports East London

Totalsports was started in 1982 and grew into a sizeable business with representation nationwide. As part of a diversification strategy, TFG (The Foschini Group) identified Totalsports as having tremendous growth potential, and purchased Totalsports in 2000. Totalsports remains positioned as the premier sporting goods destination in South Africa. As strategic partners with leading global brands Nike, adidas, Asics and Puma; Totalsports delights athletes and sports enthusiasts with the latest offering from sports brands. With a key sport strategy focusing on football, running and fitness, Totalsports offers customers a broad product assortment incorporating footwear; apparel; equipment and technology thereby cementing market leadership. Totalsports is the South African retail football partner of choice for the major brands and will utilise this competitive edge to maximise sales and market penetration. A clear understanding of global product trends; leveraging sporting events, visual merchandising disciplines, as well as a continued sports-focused marketing approach, ensures Totalsports is sport relevant and an authority in chosen key sport categories.